You’re working hard.
It’s working.
And you’re still exhausted.
The Quarterly CEO RESET™
This is not a goal-setting program.
It’s the quarterly recalibration ritual that keeps you from drifting
away from the business and the life you set out to build.
If you’re reading this, something in you already knows you’re due for a pause. That instinct is right. You’re not imagining it. That feeling is data.
THERE’S A WORD FOR WHAT’S HAPPENING.
It’s called drift.
When’s the last time you ended a week and actually felt good about it? Not just got through it but moved your business and your life forward.
If you had to think about that for a second, keep reading.
Not failure. Not burnout. Not a strategy problem.
DRIFT.
It’s the thing that quietly happens to capable women who never stop moving.
Your calendar fills up. Your standards stay high. Your responsibilities keep expanding. Your decisions never stop coming. And then one day not dramatically, just quietly, you look up and realize:
You’re still working just as hard. Still showing up. Still holding everything together.
But you’ve drifted. Away from what actually matters. Away from what you said you were building this for.
Here’s what drift actually looks like day-to-day:
You end the day exhausted, even when nothing “went wrong”
You’re achieving things but they don’t feel like your things
Your goals are on a list somewhere. Your calendar says something different.
You feel like you should be further ahead, but you can’t name why.
You’re busy. But the vision that started all of this is getting harder to see.
“I should be grateful. It’s working. But I’m exhausted.”
“I’m doing everything, and I don’t know how to stop.”
“I don’t even know what I actually want anymore.”
That’s DRIFT. And you can’t push your way out of it. You have to pause your way through it.
LET’S BE CLEAR ABOUT WHAT THIS IS.
This is NOT a goal-setting program.
Not a planner. Not a productivity system.
Not “47 steps to your best year ever.”
If you’ve bought those before and they faded by February, there’s a reason.
Setting goals without first assessing where you actually are
is just more to ignore by March.
The CEO RESET is different.
The women who drift aren’t setting too few goals. They’re setting the wrong ones—goals that aren’t connected to what is most important to them, built on top of a life they haven’t honestly assessed.
More goals won’t fix that. A structured pause will.
WHAT CHANGES
Here’s what shifts when DRIFT stops running the show.
|
|
Before the RESET |
After the RESET |
What you’re doing |
Reacting to whatever shows up first. Working hard toward a destination you haven’t defined yet. Calendar full, vision fuzzy. |
Working from a 90-day plan you built yourself. Decisions filter through what actually matters this quarter. Calendar matches priorities. |
What you’re thinking |
“I’m achieving things—but they don’t feel like MY things.” “I don’t even know what I actually want anymore.” |
“I know exactly what matters this quarter.” “I don’t need to fix everything—just the 3 that make everything else easier.” |
What you’re feeling |
Exhausted but not sure why. Grateful it’s working but can’t shake feeling behind. Quietly asking if this is really what you wanted. |
Clear. Grounded. Back in the driver’s seat. Not doing more—doing the right things. |
THE QUARTERLY RITUAL
Every grounded CEO I know has some version of this built into their rhythm.
A deliberate pause. Every quarter. Before the next 90 days stacks on top of the last ones.
Not because they’re off track.
Because they know what happens when you stop checking.
The Quarterly CEO RESET is that pause; structured, intentional, and repeatable. It’s the 90-minute recalibration that keeps capable women in the driver’s seat of their own business instead of just responding to whatever shows up.
You do it when things feel slightly off. You do it at the start of a new quarter. You do it when you realize your calendar has been winning and your vision has been waiting.
You do it every 90 days because DRIFT doesn’t announce itself. It accumulates.
THE RESET FRAMEWORK™
Four phases. Done in the right order. For a reason.
This isn’t a workbook you fill in and put in a drawer. It’s a self-coaching ritual.
A skill you’ll build once and use forever.
ASSESS—See where you actually are.
ALIGN - Figure out what actually matters right now.
ARTICULATE - Say out loud what this season needs from you.
ACT - Commit. One goal per focus area. That’s it.
Then you repeat it next quarter. And the quarter after that.
That’s the ritual.
And without a structured pause, next quarter looks exactly like this one.
What’s Inside The Quarterly CEO RESET
Everything you need. Nothing you don’t.
4 Focused Video Modules (Assess → Align → Articulate → Act)
Guided RESET Workbook
The CEO RESET Experience
Your Life Alignment Check-In
Vision Deep Dive Prompts
CEO Reset Summary Page
Lifetime Access
Walk away with your Life Alignment Score, your 3 Key Focus Areas,
a written vision, and a 90-day plan you actually built.
$67
Instant Access
Use It Every Quarter
The Clarity Commitment
Complete the RESET. Work through all four phases.
If you don’t walk away clearer, steadier, and more aligned within 7 days—email us.
Full refund. No questions.
You have nothing to lose. Except another quarter starting without a plan that’s actually yours.
WHAT WOMEN ARE SAYING ABOUT THE LIFE ALIGNMENT CHECK-IN
The Life Alignment Check-In is one of the core tools inside the RESET. Here’s what women say when they actually stop and get honest with themselves.
“It asked if I wanted to change my scores after I explained them — and that’s the moment I stopped going through the motions and actually got honest.” — S.B.
“I didn’t just see where I am — I walked away knowing exactly what needs to shift for my next level.” — M.R.
“It didn’t just tell me where I was — the action plan at the end gave me something to actually move on.” — M.E.
“It showed me where I’m thriving and where I need work — and then gave me practical steps I’m actually adding to my journal.” — K.B.
YOU MIGHT BE THINKING…
“I’ve tried goal-setting. It never sticks.”
“I don’t have 90 minutes right now.”
“I already know what I need to work on.”
MEET YOUR MENTOR
Hi, I’m Deona.
My husband and I run 4 businesses between us. My property management company serves 2,500 households. I lead a team of 85 people. We have 3 daughters. We’ve been married 32 years.
I tell you that not to impress you but so you understand what I’m actually managing when I sit down to do my quarterly RESET.
I’ve always done this. Every quarter, a deliberate pause to check where I actually am, what actually matters, and whether I’m still leading from clarity or just keeping up. It’s not something I invented when things got hard. It’s the practice that’s kept things from getting hard.
The last time our business grew significantly, we doubled our household count and tripled our team. And in the middle of all of that expansion; the hiring, the systems, the decisions that never stopped; I looked up and realized my internal compass hadn’t kept pace with my business. I was leading something bigger with the same clarity I’d had when it was smaller. The RESET is what caught that before it cost me.
That’s what I want for you. Not just a tool you reach for when you’re drowning but a quarterly practice you build in before DRIFT gets a foothold.
I built this because I know exactly what it costs to skip that pause. And I know what becomes possible when you don’t.
